Erika Darics

I consider myself an interdisciplinary scholar who works at the intersection of applied linguistics,  (computer-mediated) discourse analysis and business and organizational communication. I am very passionate about language awareness and  critical discourse consciousness in soft skill education. Most of my work is inspired by my drive to promote the importance of empirical, qualitative linguistic-discourse analytical research.

I lead our unique interdisciplinary joint honours program BSc Business management and English Language, contribute to the work of the editorial board of Discourse, Context and Media, and serve as the Vice President for Europe, Africa and the Middle East at the Association for Business Communication.